Year-end Sale % OFF 
Abstract
The effectiveness of managing the strategic development of supplier enterprises in the Ukrainian energy market is analysed and evaluated in the article. A system of evaluation indicators has been developed that allows you to compare how fully the suppliers managed to implement in their business processes the parameters of service provision that are important for customers: price competitiveness; service quality, including the degree of digitalization; reliability and reputation of the supplier; partnership rents. An integral index of customeroriented strategy is constructed. Its calculation for universal suppliers showed that the most problematic component of strategic development is information closure, lack of customerfriendly sales models, and underdevelopment of regional networks. Measures to increase the effectiveness of strategic development management are substantiated.
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