물류기업의 물류플랫폼 활용요인이 물류서비스 제공역량 및 기업성과에 미치는 영향에 관한 연구

Abstract

Due to the Fourth Industrial Revolution, the logistics industry is developing based on Logistics 4.0. In particular, digital transformation of the logistics industry is required as a predictable way to reduce transportation and logistics costs, with many difficulties such as the recent surge in maritime freight and logistics disruptions since COVID-19. As such, logistics companies recognize that digital transformation of logistics is necessary for work, digitizing offline-oriented document management and preparing to change work methods through logistics platforms. However, due to the conservative and closed nature of the logistics industry, it is difficult to revitalize the logistics platform market. Therefore, this study examined the factors affecting the use of the logistics platforms by dividing them into technical, organizational and environmental factors, and examined the relationship between the logistics service provision capability and firm’s performance through the use of the logistics platforms. A survey of this study was conducted on workers of logistics companies using the logistics platforms, and empirical analysis was conducted through the PLS-SEM method. As a result, it was found that the greater the network effect, organizational flexibility, and competitive pressure of the logistics platforms, the more positive effect on the logistics service provision capability through the logistics platforms, of which competitive pressure had the greatest impact. It was found that the CEO’s investment support had no significant effect on logistics service provision capability. In addition, it was confirmed that the improvement of logistics service provision capability through logistics platforms affects the non-financial and financial performance of companies.