แนวทางการพัฒนาธุรกิจหมี่โคราชของผู้ประกอบการขนาดย่อม ในจังหวัดนครราชสีมา

Abstract

The purposes of this research are: 1) to study the conditions of Korat Mee business operation of SMEs entrepreneurs in Nakhon Ratchasima Province, 2) to study of problems in the Korat Mee business operation of SMEs entrepreneurs in Nakhon Ratchasima Province, 3) the level of problems in the Korat Mee business operation of SMEs entrepreneurs in Nakhon Ratchasima Province are Classifing by business conditions ,and 4) to propose a guideline for the development of Mee Korat business operation of SMEs entrepreneurs in Nakhon Ratchasima Province, the population is 35 entrepreneurs of Korat Mee business in Nakhon Ratchasima Province.The instrument is a statistical questionnaire using in data analysis, namely frequency, percentage, mean, standard deviation and one-way analysis of variance. The research was found that as follows: 1) conditions of operating Korat Mee business. They were mainly producing and sell Korat Mee with sauce. It has been in business for 16 years and has no more than 10 employees. Which Including businesses with monthly production of less than 10,000 packs and monthly sales revenue of less than 200,000 baht. 2) the operator has a problem in the business was moderating. When considered on a particular side, in descending order, namely products, sales, production, personnel, finance and management. 3) to compare the level of problems in the Korat Mee business of SMEs entrepreneurs in Nakhon Ratchasima Province, it was found that the types of products were producing and distributed Length of business number of employees in business, business marketing strategy, production volume per month and income from sales per month that was different having problems operating Korat Mee in Nakhon Ratchasima Province no different with statistical significance at the .05 level. And 4) the development of Korat Mee business was there should be a development of vermicelli to have a longer shelf life. Which was being Included the development of vermicelli to have a variety of flavors and develop the vermicelli pattern to be more modern and popular was being Included increasing online sales channels. They should also found that a source of low interest loans for used in business development to be able to compete with competitors. There was a rotating employment among members. To was increasing production capacity and entrepreneurs should be gave new generation opportunities. Which has a wide vision, has entering the management. With older management was giving advice, providing advice on the side so that the Korat Mee business could growing and able to fight ever-increasing rivals.