Abstract
The article examines the potential of physical sports and its impact on the social and communicative skills of student youth. The uniqueness of this modern sports trend is shown, which is capable of reaching a wide range of people and giving motivation to play sports. Phygital sports can unite athletes of several types – lovers of physical education and sports in its classical sense and e-sportsmen participating in competitions on virtual platforms. Student youth, being a very flexible segment of the population and open to everything new, can be very interested in this sporting area. In the future, physical sports can have a positive impact on the development of social and communicative skills of student youth. The article can be used by employees of educational institutions, students, and researchers.
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