Abstract

After World War II, the dissolution of chaebols was carried out due to the intervention of the U.S. military government, and many companies that had close relations with politicians disappeared in the process. Instead, new entrepreneurs have emerged suitable for the era of high growth that has been going on for more than 30 years since the 1950s. The tea ceremony, in which modern zaibatsu were immersed in the culture of the Japanese people, was introduced to new businessmen after the war. However, their tea ceremony and collection are different from those of zaibatsu before World War II. These include support for academia and collection of Western artworks for a more systematic academic approach. This paper analyzes the state of modern Japanese tea ceremony, focusing on the collection of Izumitsu Sasan from Izumitsu Kosan and Matsushita Konosuke from Panasonic, as well as tea rooms and tea ceremonies. Through this, the key words of modern Japanese tea ceremony are popularization and publicity through the construction of art museums. Unlike past chaebols, corporate contributions to consumers and the public are emphasized, and the tea ceremony of entrepreneurs is meaningful not as a hobby for a few selected people but as a cultural code for new consumers, including women. In the end, in a changed society, the past culture of Sukisha(数寄者) was dismantled, and two examples show Japanese tea culture, which seeks different spaces from each other.

Full Text
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