Abstract
The article is devoted to the study of the problem of freedom of independent choice of medicines by customers at pharmacy organizations in order to find solutions to provide the balance of prescription and non-prescription medicines that are most useful for the quality and life expectancy. A review of domestic and foreign scientific and legal sources using methods of text processing allowed to determine general and specific for the pharmaceutical market freedom and restrictions of medicines consumers, as well as the most important and manageable factors of rational access to the selection and purchase of over-the-counter medicines at pharmacy organizations including the period of the covid-19 pandemic. Based on the obtained data, following the concept of responsible self-medication, it is proposed to expand educational programs for the population adapted to different social and age groups, to increase nosological directions and a total number of «Health Schools» with the development and introduction of examination programs for medicines consumers wishing to expand a set of competencies and rights in regard to purchase prescription drugs.
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