Abstract
The paper tackles the issue of the aesthetic phenomenon in Islam, through the techniques of Dawa and their effect 0n conveying the message of Islam in the contemporary world. The main goal of the study is to give a clear definition and platform for the concept of Aesthetic in Dawa, so the callers can follow in the current Dawa practice and also to highlight the most manifestations of the beauty of the Islamic approach of Dawa and how they can impact the current performance of Dawa. Then, it ends with a conclusion related to some Dawa concepts, in addition, to some recommendations related to the methods of Dawa to make it more attractive, recognized and appreciated by the receivers of Dawa.
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