골프장 종사자의 피그말리온 리더십이 직무태도 및 직무행동에 미치는 영향 - 자기효능감의 조절효과

Abstract

The purpose of this study was to examine the interrelationship between pygmalion leadership, organizational commitment, organizational citizenship behaviors, and customer orientation of golf club employees and a moderating role of self-efficiency between pygmalion leadership and organizational commitment. Toward this end, a total of 250 students who are enrolled in six private institutes for physical education was selected using convenient sampling method and responded to survey questionnaire. 221 usable data were utilized in the data analysis procedure. Data analyses were conducted for frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling with multiple group analysis using PASW 18.0. The results of this study were as follows. Firstly, pygmalion leadership had a significant effect on organizational commitment. Secondly, organizational commitment had a significant impact on organizational citizenship behavior. Thirdly, organizational commitment significantly affected customer orientation. Lastly, there was no moderating effect of self-efficacy in the relation between pygmalion leadership and organizational commitment. Additional implications and directions for future research were discussed.