Abstract
COVID-19 accelerated digital transformation and boosted interest in metaverse as a new place for consumer communication and exchange, resulting in rapid growth of the metaverse commerce market. Despite active technical research, user perspective research on metaverse commerce is insufficient. This study focused on the user experience in communication-oriented metaverse commerce, where user interaction and communication are crucial for product trust and purchase conversion through real-time two-way communication. The study proposed UX guidelines for communication in metaverse commerce services to aid in service planning and research.
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