Abstract

In modern conditions of world economic relations, the key factor ensuring the competitiveness of the national economy in the world arena is labor resources. The potential and sustainable growth of enterprises directly depend on the development of the human capital, the level of its education, qualifications and mobility. The article examines the levels and spheres of human resources manifestation, and the directions that form the necessary degree of development of the companys competitive advantages. It has been determined that international competitiveness directly depends on the effectiveness of the business strategy, first of all, at the level of the enterprise itself, the management of which must form the staff based on its strategic goals so that the alignment of human talent and the market takes place in time. A conceptual scheme for ensuring the international competitiveness of the national economy based on the development of human resources has been developed, which includes a group of factors that must be taken into account in strategic and tactical planning. At the same time, effective planning of the personnel potential should be based on the key capabilities of the organization in accordance with the business strategy, motivation and development of personnel, its possible operational relocation, as well as ensuring the sustainability of the organization in terms of personnel.

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