비윤리성과 심각성이 온라인 액티비즘 및 기업성과에 미치는 영향 : 감정적 관여도의 조절효과

Abstract

The aim of this study is to identify employees who are members of an organization about the unethical issues that frequently arise in recent organizational management and how they affect their organizational online communication activities to see if this can have a positive effect on organizational performance, such as organizational agility and reputation.<BR> The results of this study are as follows. First, the severity of the unethical issues that have arisen in the organization affects employee online activism. However, the unethical of issue itself have not been shown to have anything to do with employee online activism. Second, employee online activism has been shown to have a significant impact on organizational agility and reputation. In addition organizational agility has been shown to have a positive effect on organizational reputation. Third, employee emotional engagement has been shown to play a regulating role between the severity of unethical issues and online activism.<BR> These findings show that group activities, such as employee online activism, are not subject to control in organizational management, but can be driver of increased effectiveness in responses such as organizational agility in the event of an unethical issues. Future research suggests that organizational communication should focus more on open and spontaneous communication such as online activism.