Abstract
This study investigates to provide information on the usage psychologies of FinTech services. Using cognitive behavioral theory, this study develops a theoretical research framework. Using the proposed model, this study analyzes the relationships among usage experience of FinTech services, perceived services quality, perceived trusts, and sustainable intention to use of FinTech services. The results of this study provide useful information for establishing marketing and customer relationship management strategies for FinTech services in the future.
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