Abstract
The purpose of this study is to provide basic data on the marketing strategy of the club in the future by analyzing the relationship between the uniform satisfaction of domestic professional clubs, club image, club attachment and future behavior, and to provide basic data to be strategically used for the revival of professional clubs.BR The subject of the study was sports fans who watched professional club games in 2021 and purchased club products, and snowball sampling was used among the non-probability sampling methods. A total of 250 copies were distributed to use 225 questionnaires in this study, excluding 25 that were deemed unfaithful or missing answers, and frequency analysis, exploratory factor analysis, reliability analysis, structural equation and regression analysis resulted in the following conclusions:BR First, it was found that the satisfaction of the uniform of the professional club had a positive effect on the team
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