Лингвопрагматическая характеристика аннотаций массовых открытых онлайн-курсов (на материале немецкого языка)

Abstract

The aim of the research is to provide a linguistic-pragmatic characterization of annotations of Massive Open Online Courses (MOOCs) as a type of text. The article analyzes the semantic and linguistic content of the elements comprising MOOC annotations. The scientific novelty of the study lies in offering a comprehensive linguistic characterization of MOOC annotations in the German language for the first time. The research findings establish that MOOC annotations are secondary reproductive texts that provide a recipient with brief information about the content and structure of the primary MOOC text. They are hybrid formations, combining features of academic and popular scientific discourses, as well as techniques typical of advertising and hospitality discourse practices. The substantive structure of MOOC annotations is more diverse than their compositional structure. Not all content components are strictly tied to specific compositional elements; they may be repeated in different variations within the same text. The choice of linguistic means in MOOC annotations largely depends on the communication style preferred by the course creators and the intended target audience.