КООПЕРАЦІЯ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ НА ОСНОВІ ЇХ ЗЕМЕЛЬНОГО ТА ІННОВАЦІЙНОІНВЕСТИЦІЙНОГО РЕСУРСНОГО ПОТЕНЦІАЛУ

Abstract

Cooperation as a form of cooperation among business entities in the agrarian sector of the economy demonstrates its effectiveness, in particular in the countries of the European Union. Cooperation is based on trust. Many grant projects in Ukraine are aimed at supporting the cooperation of agricultural enterprises and other business entities in the agricultural sector since the beginning of its independence. However, until now, cooperation is not always perceived by land owners as a harmonious form of cooperation and development of their resource potential. We believe that this is more likely due to the population's mistrust of each other, which has been rooted in the mental level of Ukrainians for several centuries. We are convinced that it is necessary to develop, educate and involve all possible mechanisms that would convince society of cooperation as a promising form of business. For this purpose, the article proposes to strengthen the form of cooperation with modern information technologies, in particular to give it the effect of digitalization, to deploy an Internet platform. This Internet platform includes four key components: goods and services, investments and technology. It is proposed that each member of the cooperative should have the opportunity to order or offer any element necessary for the circulation of the established main spheres of the economy: production, distribution, exchange and consumption. The Internet platform serves as a kind of communicator between the manufacturer and the final buyer. For a harmoniously organized delivery of food products, it is proposed to integrate a logistics mechanism on the perehid-4.com.ua site, which, unlike Google Maps, offers delivery one step ahead: not to a building number, but to a physical person. Thus, the digitalization of the cooperative provides an opportunity to ensure the interests of the members of the cooperative: minimize their costs during the purchase of raw materials, search for investments, technologies for growing products, minimize the costs of delivery of finished products, search for ways to sell goods and services. The possibilities of digitalization of such cooperation make it possible to diversify the attraction of land and investment resources, in particular, residents of urban settlements can unite and invest in one or another process of agricultural production and immediately solve the problem of implementation, consumption, participate in rural (green) tourism, remotely monitor the process cultivation, fattening of resources previously invested by them.