Abstract
The study is conducted within the framework of the cognitive-pragmatic approach and is based on the analysis of text semantic arrangement. The paper aims to examine realization of the informative function of media texts under click-bait headlines. The English-language online newspaper “The Guardian” served as a source of empirical material. Click-bait headlines were chosen by the continuous sampling method. At the next stage, news media texts were analysed in terms of thematic progression. The findings justified the hypothesis that news media texts under click-bait headlines preserve their informative function, which is realized taking into account certain peculiarities of click-bait headlines.
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