Abstract
The article deals with the issues of organization and implementation of vocational guidance work with students of secondary schools and educational institutions of secondary vocational education system in the conditions of digitalization of education. The authors have analyzed an innovative approach to conducting career guidance activities through immersion of participants of the federal project "University shifts 2022" in the educational process of Russian State Vocational Pedagogical University. The article considers the features of this approach and presents designing the content of interactive events as an effective method of organizing career guidance work. The article states that the use of interactive methods of conducting career guidance events makes it possible to clearly demonstrate the content of future professional activity, introduce the features of the university training system and contribute to self-determination of applicants. The article identifies that the presented innovative practice of conducting career guidance work can also be used by other educational institutions and training centers to promote their educational programs, increase motivation to educational and cognitive activity and conscious choice of a professional path.
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