Abstract
This article continues the theme of social standards assimilation and values relating to the visual appeal, starting from a very early age. The authors use the multifactor psycho-social model of affective spectrum disorders. They consider the risk factors for the formation of girls’ dissatisfaction by their bodies. In contemporary society this kind of dissatisfaction is an important factor of affective disorders and of the narcissistic attitudes formation. The role of fashion dolls in the internalization of extreme physical ideals is researched. The resources that support the fashion dolls (entertainment magazines for girls, ad sites, special channels’ reviews on the dolls’ younger schoolgirls posted in You Tube) are analyzed. These resources’ contribution to the promotion of dangerous to young generation’s mental and physical health is also analyzed in the article.
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