ІСТОРИКО-КУЛЬТУРНИЙ ПОТЕНЦІАЛ МУЗЕЙНОЇ МЕРЕЖІ У РОЗВИТКУ ТУРИСТИЧНО-РЕКРЕАЦІЙНОГО КОМПЛЕКСУ ВОЛИНСЬКОЇ ОБЛАСТІ

Abstract

The purpose of the article is to clarify the historical and cultural potential of museum institutions in Lutsk and oblast and the possibility of their use for educational and scientific programs, development of cultural and cognitive tourism, establishing their importance for preservation, study, exhibition, promotion of material and spiritual heritage – primary sources related to the development of nature and population of the oblast. Disclosure of the content of museum institutions as a socio-cultural phenomenon, an effective form of knowledge of the past and present, and their promotion as a kind of business card of the Volyn Oblast: complexes of monuments of national and local importance – historical and cultural reserves “Old Lutsk’, “Ancient Volodymyr”; the only institution in Ukraine that represents the original regional school of Volyn icon painting – the Museum of the Volyn Icon, which exhibits a shrine with a thousand-year history Kholm Miraculous Icon of the Mother of God; the first museum in Ukraine dedicated to a separate fraternal association of the XVII century – Museum of the History of the Lutsk Brotherhood; memorial museums of prominent cultural and scientific figures who lived and worked in Volyn: writer Lesya Ukrainka, public and political figure Viacheslav Lypynskyi, composer, conductor and pianist Ihor Stravinskyi, Ukrainian mathematician Mykhailo Kravchuk, and many others. Method. The following research methods are used in the work: system approach, comparative-geographical analysis – to establish the peculiarities of the territorial organization of the museum network of the blast and the oblast center, historical – to study the history of museum institutions of the oblast and cartographic modelling. Results. The potential opportunities of museum institutions of the Volyn Oblast to optimize the functioning of the tourist and recreational complex of the oblast, providing educational, cognitive, cultural, and informative requests of residents of the oblast and its visitors. Maps of the network of museums of the oblast center and oblast itself have been developed, indicating their profile depending on the content of funds, public purpose, and purpose of the activity. The state of the introduction of modern information technologies and marketing principles in the activity of museum institutions of the oblast is established. The expediency of active involvement of museum institutions in tourist routes of oblast, regional and national importance in order to promote existing museum values, improve the financial situation of museums and unite territorial communities within which they are located, creating conditions for greater involvement of residents in the restoration and protection of its cultural and historical environment. The scientific novelty of the study is that a comprehensive description of the existing museum networks of the oblast and the oblast center, identified the level of implementation of modern information technology for regular communication with potential audiences, clarified the level of involvement of museum institutions in existing tourist routes and analyzed potential opportunities for development. cultural and cognitive tourism, the schemes of the spatial arrangement of museum establishments of the oblast developed by the authors, are given. Practical significance. The results of the study can be used to justify programs for the development of tourism and recreation at the oblast level, oblast center, united territorial communities, and educational institutions in the teaching of disciplines related to excursions, tourism and recreational activities.