Abstract
Sharing economy is an alternative consumption paradigm in which consumers share, rather than own, limited resources. In order for a sharing economy service to settle in successfully, it is vital for consumers to use it on a continuous basis. However, prior research on sharing economy is mostly focused on the initial purchase intention of customers, and little is known about consumer behavior related to the continuance intention. This study investigates how perceived values, perceived usefulness, and sense of attachment contribute to the continuance intention in the sharing economy service. Findings of this study are intriguing. Customers’ perceived value of the car sharing services is found to have a positive influence on their perceived usefulness, as well as, their sense of attachment to the service. Both perceived usefulness and the sense of attachment to the service have a positive influence on their continuance intention. As postulated, sense of attachment is found to mediate the relationship between the perceived usefulness and continuance intention in the sharing economy service. Thus, the customers’ continuance intention is formed based upon both evaluative(i.e., perceived usefulness) and emotive(i.e., attachment) factors associated with the service. Such findings of this study provide several implications for both academics and practitioners.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.