ПОПУЛЯРИЗАЦІЯ НАУКОВОГО КОНТЕНТУ В УКРАЇНІ: НА ПРИКЛАДІ “МОЯ НАУКА”, “КУНШТ”, “ГРОМАДСЬКЕ” (НАУКА)

Abstract

The specifics of coverage of popular science materials on the example of such media as "Kunsht", "Moya Nauka" and "Hromadske" (Science) are considered. The content and topics of materials, frequency of publication, genres, specifics of publications, the presence of these media in social networks and the diversity of content are analyzed. The list of topics that most often cover the selected media, the quantity and quality of content published during the calendar month is analyzed. Also the quality of coverage of the topic of coronavirus SARS-CoV-2 and the pandemic of 2020, the development of a vaccine at all stages against the coronavirus SARS-CoV-2, its types and proven effectiveness. The direction of movement of popular science media according to the definition of In Science. The list of Ukrainian popularizers of science is given. The importance of popularization of science and daily development of science was emphasized, so that there is no gap between the knowledge of scientists and the knowledge of ordinary citizens, and the importance of creating new popular science media in Ukraine. And also on the study of the language of modern science, which is English. Because in this language, publications relating to science, technology, and all advanced scientific research are published. Thanks to English-language publications, promoters have the opportunity to learn about the latest discoveries and inventions. And thus, to quickly bring to the public the latest scientific knowledge. The small number of popular science media in Ukraine and the importance of filling this niche are emphasized, as the audience sees the need for it. And also in the importance of promoting popular science content through social networks such as YouTube, Instagram, Facebook, Twitter, Telegram. The key directions of development of Ukrainian scientific popularization and its functions are outlined. The definitions of the terms “popularization of science”, “popular science media” and the functions of popularization of science are given.