Abstract
The article examines the state of network retail trade carried out by federal and regional trade enterprises and its role in the economy of a particular region of Kostroma region. The role of this type of economic activity revealed in the socio-economic system. The most important feature is plurality of trading formats. The aggressive nature shown of the activities federal retail networks. It manifested in a significant growth in retail outlets of these structures. The main directions of attraction are a wide range of products, flexible pricing policy, use of modern technologies, expansion of loyalty programs, including the use of mobile app. The specific of the positioning have been determined for Magnit, X5 Retail Group and LENTA. Competitors to federal retail networks are several trading enterprises of Kostroma networks retailers. They continue to develop dynamically by opening shops not only in regional cities, but also in neighboring regions. Moreover, each of them has a certain strategy focused on a specific segment of consumers. The regional trade networks cooperation with local producers. It allows them to compete with federal retail networks. A comparative analysis of retail prices carried out for socially significant food and non-food products, which made it possible to assess the degree of attractiveness of the services of retail trade networks, federal and regional levels. The experience of the introducing modern formats of trade services for buyers has been summarised by federal and local market. The main directions of improving trade has been established by regional players.
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