«Зоной дунда ороод байха» («искусство находиться среди людей»): идеалы умственной культуры бурят

Abstract

The study aims to present a model of moral-based thinking of the Buryat intellectual culture (which is founded on a system of principles, attitudes and ideals). A reconstruction of the mental foundations of “art of being among people” undertaken with the help of this model makes it possible to identify the social context in which the corresponding type of thinking was formed and functioned. Scientific novelty of the study lies in the fact that the work is carried out in interdisciplinary manner and considers folk ethics in close conjunction with social philosophy, cognitive linguistics and ethnic psychology, which can become promising areas of the Buryat humanistic ethnology. As a result of the study, it is shown that improvement of models is of crucial importance in dynamics of social life; it follows two directions: towards construction of adequate social identity, which turns ethical values of facts and relations of reality into a universal tool for constructing reality (to adapt oneself to the environment) and towards search and formation of effective and promising practical identity, which provides a high level of orientation in oneself and in one’s surroundings (to adapt the environment to oneself).