Abstract
The article examines the content aspects of digitalization as a new paradigm of socio-economic relations, which led to the emergence of new factors of production - data in digital format. It is revealed that the spread of new technological solutions leads to the need for rapid response of financial market agents to changing conditions and formats of work. Modern banks have been developing remote customer service technologies, and the COVID-19 coronavirus pandemic has served as a catalyst for accelerating these processes. Financial organizations are actively improving mobile application services, expanding their range and creating marketplaces and full-fledged ecosystems.
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