ТЕОРЕТИЧНА МОДЕЛЬ КОЛООБІГУ КУЛЬТУРИ ЯК КУЛЬТУРОЛОГІЧНИЙ ПІДХІД У ВИВЧЕННІ ФЕНОМЕНІВ СУЧАСНОЇ КУЛЬТУРИ

Abstract

The purpose of the article is to demonstrate the importance and applicability of the theoretical model of the circuit of culture for researching of axiological aspects of the contemporary cultural phenomena. The research methodology applies the methods of studying, analysis and generalisation to clarify the peculiarities of the theoretical model of the cultural circuit. There is a hermeneutical approach to study the semantic aspects of cultural phenomena. The scientific novelty of the article is in explanation of the prospects of using the model of the circuit of culture for analyses of the phenomena of contemporary culture in Ukrainian Cultural Studies. Conclusions. The article has identified the usage of the model of the cultural circuit, which offers the studying of the meanings in the context of human social and cultural experience, significantly expands the research frameworks for the interpretation of the value-semantic sphere of people. The article has proved that the theoretical model is significant because it meets the peculiarities of Ukrainian Cultural Studies and can be used as a methodology of the research of the value-semantic aspect of phenomena in contemporary culture. To confirm the prospects of the usage of the circuit of culture, the author’s own invention of the value-semantic element of the circuit of the culture of the chestnut symbol in the context of the urban culture of Kyiv is given, and the prospects of this methodology for the analysis of contemporary art and the art market are indicated. The research based on five connected processes as representation, identity, production, consumption, and regulation. They require a detailed examination of human ideology, everyday social practices, lifestyle and ways of understanding reality, as well as the study of works of art and official documentation, which testifies to the possibilities of diverse study of values and meanings that circulate in the dynamic area of culture. The article is a part of the cultural study of the art market as an area of functioning of contemporary art and aims to find a current methodology. The expediency of using the model of the circuit of culture as a theoretical basis is substantiated, which makes it possible to study the specifics of the creation of the meaning when a person gains experience in different social and cultural conditions.