Оценка эффективности инструментов государственного стимулирования развития отрасли туризма и устойчивости ее восстановления

Abstract

The relevance of the study is caused by the increasing importance of the tourism industry in the national economic system. Since tourism was hit hardest by the COVID-19 pandemic, government support measures were aimed at restoring industry dynamics and further development. The scale of a country’s economy influences the structural priorities of the industry: the larger the country, the less it depends on international tourism and should be interested in stimulating domestic tourism. The study of the country as a whole has focused on aggregate tourism indicators; the uneven growth of tourism across regions reflects both the differences in socio-economic and natural-climatic conditions and the strategic priorities for the development of the industry and its share in economic growth. The study considers the mechanisms of government stimulation of the tourism industry and analyzes the dynamics of industry development indicators and assessments of its recovery sustainability at a regional level. The methodological procedures of the study are based on the analysis of international information and analytical resources, statistical data on the Russian Federation, indicators of strategic documents, and budget data. An analysis of the use of government tools to stimulate the development of the tourism sector reflects the positive impact of industry indicators on the dynamics of its recovery both immediately after a year of pandemic restrictions and in the subsequent period. The study proved the effectiveness of the “tourist cashback” support tool. Based on data on the structure of the tourist flow and places of accommodation, the author concluded that the share of the number of Russian tourists, inbound and outbound tourism has increased. Tourist trips have become more frequent, but shorter in duration. The leadership of regions according to the results of assessing the sustainability of tourism recovery is associated with various factors: the “dacha region effect”, the concentration of sanatorium and resort organizations, etc. The development of the industry is associated with adaptation to global sustainability trends, digitalization, and state-private-public partnership.