Abstract
This study explored the relationship among golf product consumers’ show-rooming usage attributes, show-rooming attitudes and continuance show-rooming intention. The survey targeted consumers living in the Jeonbuk Province who experienced show-rooming for golf products. Except for twenty six questionnaires, final 374 out of 400 ones was statistically managed and SPSS 21.0 and LISREL 8.80 were used for statistical analysis. The result of this research was as follows.<BR> First, expectation confirmation and perceived usefulness in consumers’ show-rooming usage attributes was significant to affective attitude. Second, expectation confirmation and perceived usefulness in the consumers
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