Abstract
In the article, the author argues for the need to take into account the micro-level of language policy to preserve and support minority languages of Russia. Language ideologies are considered regulators of language behavior, determining the attitudes to minority languages at a conscious and unconscious level. Based on field research, mass media, and social network materials complemented by data from the secondary sources the article examines in more detail two ideologies that are widespread in the mass consciousness of Russian citizens: language purism and language hierarchy. In conclusion, the author summarizes the influence of language ideologies on the position and future of Russia’s minority languages. E. Khilkhanova also notes the reciprocal nature of language ideologies and their change towards greater liberality and tolerance in contemporary Russia.
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