Abstract
The purpose of this study was to extract factors which evaluate intangible benefits provided by professional sports clubs and verify relative importance of each factor. In order to attain the purpose of this study, the following process was conducted. The expert group with 16 members was organized by officials from professional sports clubs, sports business and marketing experts and local community experts. At the first step, factors and indicators for evaluating intangible benefits were extracted through the expert group. At the second step, evaluating indicators for intangible benefits were discovered by using Delphi method. Lastly, the importance of evaluating indicators were verified through AHP analysis. The results are as follows. The relative importance of intangible benefits from professional sports clubs were ranked economic benefit, cultural benefit, social benefit and psychological benefit in that order.
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