Abstract
An aim of this study is to identify visitors’ characteristics and meaningful motivation visiting the island of Oryukdo located in Nam Gu, Busan. Based on those things identified, more efficient implications for suppliers are proposed. A survey on the spot was conducted in the vicinity of Oryukdo with structured questionnaires and factor analysis and Ordered Probit Method(OPM) were applied to analyze data collected. Based on the result of data analysis, author suggests that the best way to maintain the demand of a coastal destination like Oryukdo needs to be kept on the current level of demand by finding the impacts on overall satisfaction. In addition, such acceptance of the estimation results will enable the Oryukdo to play an important role that the city advances to a competitive international tourist spot.
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