요트 관광지 선택속성요인 및 투어횟수의 상호작용 효과가 관광만족에 미치는 영향에 대한 연구

Abstract

This research examined the interaction effect between selection attribute of toruist destination and tour frequency on satisfaction of yacht tour in participating in yacht tour sports. The subjects of this study were 272 participants in yacht tour sports by using SPSS 18.0. The usrvey questionnaires were used to collect the data. The questionnaires for selection attribute of yacht tourh ad been developed by Kim(2005), Roh(2010), tour frequency had been developed by Roh(2010), and satisfaction of yacht tour had been developed by Kim(2005), Kim(2006), Bek(2008), et al.BR The statistical methods such as correlational analysis and hierachical regression analysis were used to analyze the collected data for the this research goal. The results were summarized as follow. First, The results showed that interaction effect of cost of attribute and tour frequency of yacht tour had not impact on satisfaction of yacht tour. Second, The results showed that interaction effect of attrction and accessibillity of attribute and tour frequency of yacht tour had impact on satisfaction of yacht toru. Third, The results showed that interaction effect of program of attribute and tour frequency of yacht tour had not impact on satisfaction of yacht tour. Forth, The results showed that interaction effect of additional facillities of attribute and tour frequency of yacht tour had impact on satisfaction of yacht tour. research examined the relations between the participation motive and exercise immersion, and leisure satisfaction of those participating in scuba diving from a structural point of view through grounded theory approach. To achieve this, the dat collected from 227 people who continued to participate in scuba diving were analyzed and as the result, the following conclusion was derived.