Abstract
Due to the COVID-19 pandemic that started in December 2019, the phenomenon of non-face-to-face economic activities has been strengthened, and as an opportunity to switch to online consumption activities (IPTV, online shopping, online platforms, etc.), the increase in paid users As a result, sales began to increase due to increased consumption. This study investigated the structural relationship between the motive for using audiobook (multitasking motivation, information utilization motivation) and ease, usefulness, and continuous use intention to examine the usage behavior of the audiobook platform, which has recently become an issue among online platforms. In addition, various analyses were conducted to understand the trend of the audiobook content market, and based on the analysis results of this study, the current status and continuous availability of the audiobook platform market were examined. In this study, it is expected that it will not only contribute to the activation of the audiobook content market but also serve as a basic research for applied research.
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