Abstract
The article contains results of the research of advertising communication of the candidate P. N. Grudinin. Drawing on the data from social surveys, the author puts forward a thesis that the political idea promoted by the candidate is irrelevant for the majority of voters in Russia. The following features of advertising communications are highlighted: an appeal to the past; the lack of attempts to expand the electoral base; use of oppositions.
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Schedule a callMore From: Izvestia of Saratov University. New Series. Series: Sociology. Politology
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