ЕКЗИСТЕНЦІЯ ОСОБИСТОСТІ: ПИТАННЯ ЕКОЛОГІЧНОСТІ СВІДОМОСТІ ТА СВОБОДИ ВИБОРУ МОДЕЛЕЙ САМОРЕАЛІЗАЦІЇ СУЧАСНОЇ ЛЮДИНИ

Abstract

The article analyzes the potential of the existential personality setting in the face of social crises, the issues of ecological consciousness and the freedom to choose models of self-realization of modern man. Constructiveness and effectiveness of existential way of life are investigated on the example of ecological practices and downshifting phenomenon.In the axiological dimension, the crisis is characterized by the collapse of norms, the absence of generally significant values. The problem for the self-identification and self-realization of Ukrainians is that Ukraine does not have a well-defined strategy of development, an official ideology as a concentrated expression of the main problems of Ukrainian society.In today's Ukrainian socio-cultural context, the existential problems of responsibility for one's choice of life path are actualized. This choice as an existential choice is certainly an axiological choice.Traditional family values and families remain relevant to Ukrainians. In times of social crisis, in the era of development of social programming technologies, globalization of mental regulation of behavior, the presence of the family is a threat to resistance to mass consumer culture, because the family is a violation of the homogeneity of the mass - a source of personal meanings and values, etc.The actualization of existential problems in society has been the impetus for the growth of existential topics in humanities. Рractices built on the platform of existential outlook as being of concrete application demonstrating their effectiveness by refuting the concept of existentialism as a cultural and historical temporary project.The existential personality setting is closely linked to the ecological setting, which is seen as an alternative to the consumer setting. Particular attention is paid to eco-practices, environmental lifestyles as a way of solving existential problems, realizing authentic existence and existential self-realization.In this context, the choice of Simple life as a strategy of life is a choice between the scales of values and the possibilities of their realization. Simple life reflects the movement towards true self-realization, an ecology of consciousness, freedom and responsibility.Thus, the existential setting of the personality provides an increase in the dimensions of one's freedom can be a constructive and effective basis for self-realization of the individual.