Abstract
The rapid development of competitive global markets oblige the Ukrainian company to provide fast adaptation to changes in the external environment, to gain and hold a certain market share, and strive to expand. That is why the issue of achieving and maintaining the competitiveness of Ukrainian businesses in global competitive markets. While the innovation and investment process that facilitates the introduction of advanced science and technology and stimulates the attraction of temporarily free funds for the purpose of financing the development of science. Innovative investment process is a process of development, creation and implementation of innovative product by attracting investment resources. He plays in ensuring the competitiveness of products, and, consequently, the competitiveness of Ukrainian businesses in global markets, because it aims at reducing the release of product to market and costs of production and promotion of products and increase its quality.
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