КУЛЬТУРНА ЕТИКА ДІЛОВОГО СПІЛКУВАННЯ ЯК ОСНОВА ВЗАЄМОДІЇ МІЖ ОСНОВНИМИ УЧАСНИКАМИ НА РИНКУ

Abstract

The relevance of the research topic is primarily due to the development of scientific and technical progress and the globalization of market processes in the modern postmodern world. It has long been established by market practice: everything starts with communication. A practical, individual and high-quality level of the communication process is the key to success. The purpose of the work is to define, characterize and analyze the classic methods of modern communication culture. Tasks of scientific work: focus attention on the philosophical, ethical, psychological foundations of business communication, as well as its norms, rules, ways of application in different conditions of labor activity; emphasize the analysis of individual situations, characterizing the types of behavior of people and the level of their morality; define and characterize the functions, types and levels of business communication, learn to define them according to the individual characteristics of the interlocutors; to learn to apply in practice the described methods and means in the process of communication with compatriots and foreign partners during individual or collective conversations, in speeches before various audiences, at negotiations, when resolving conflicts. The scientific research emphasizes not only the ethics of business communication as the only object of market relations. Attention is also paid to all accompanying factors of influence, which in turn exert a considerable influence on this multifaceted and deep process of the market and society. The close relationship between the ethics of business communication and other processes taking place in the market is highlighted, the result of which, in turn, directly depends on the organization of the communication process. The team of authors offers a separate algorithm of the communication process, which, in their opinion, is the key to successful business negotiations. Conducting their own analysis of scientific research materials, the authors highlight their own, author's methods for the effectiveness of achieving results, using a specific sequence of actions. Attention is drawn to the practicality and expediency of using just such a method.