Abstract
Peculiarities of high-tech production’s system marketing research based on
 mathematical models, ones’ parameters have been determined using
 multidimensional statistical analysis methods are considered. The cluster and
 discriminant analysis have been taken as a basis. Selection of goods by
 consumers depending on firm-manufacturer, set of goods’ technical
 characteristics, as well as of consumers’ social, personal and psychological
 characteristics are studied and modeled. A group of University’s students and
 graduates is investigated as a segment of consumer market.
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