곤충 식품의 섭취 의향에 관한 연구 : 곤충 식품 경험자와 비경험자의 비교를 중심으로

Abstract

The purpose of this study is to identify the factors that affect consumers’ willingness to eat insects, and also to determine if the factors that affect their willingness to eat insects are dependent on whether or not they are experienced with eating insects. The survey polled 330 nationwide consumers who were in their 20s and 40s. The study found that the consumers who had experience eating insects were more willing to eat them again. For the experienced people, insects as a nutritional food, uncomfortable feeling and age variables affected their intake intention. For non-experienced people, the effects of uncomfortable feeling, nutritional food as a specific target, the advantages of insect food, indifference, and an emphasis on the appearance of insect food were found to affect consumption of insects. Insect food experience has been shown to affect consumers’ willingness to eat insect food. Consumers’ innovation has been shown to have something to do with their experience with insect food, but this does not have a direct impact on their willingness to eat insect food. The variable that have the greatest impact on the desire for consuming insect food is nutritional foods development for specific targeting. This means that consumers should be aware of the specific nutritional efficacy of insect food and recognize it as a beneficial product. Therefore, consumer education will be needed to emphasize the benefits of specific insect food in the future.