ІСТОРІЯ РОЗВИТКУ УКРАЇНСЬКИХ СОЦІАЛЬНИХ МЕРЕЖ І МЕСЕНДЖЕРІВ ТА ЇХ ЗНАЧЕННЯ ДЛЯ ЖУРНАЛІСТІВ

Abstract

Social networks and messengers have become an integral part of our lives. In the work of journalists, they play a significant role, because with their help, they not only search for information, communicate with the heroes of the materials, but also become an opportunity to promote media production and build an image. Journalists are constantly looking for promising social platforms to inform the audience. In Ukraine, as in the world, popular social platforms (Facebook, Instagram, Telegram, X, TikTok, Youtube) are mostly used, but each country has its own local social networks and messengers that are aimed at the local population. And in Ukraine, there are also social platforms that were created by Ukrainians and for Ukrainians in order to unite them on one resource. Ukrainian social networks and messengers emerged in the early 2000s and have their own development history. In this study, we analyzed and showed how social platforms for Ukrainians emerged and developed, what contributed to their emergence. Formed a list of Ukrainian social networks and messengers in a table. Three periods of the emergence of Ukrainian social networks were also proposed: 2005–2013, 2014–2021 and 2022 and until today. Each period of emergence is associated with important periods in our history. We consider 1ua.com.ua, which appeared in 2005, to be the first Ukrainian social network. The study showed that there were significantly more social networks than messengers. We also considered whether Ukrainian social platforms have prospects for development. During the research, it was possible to learn about the functioning of 71 Ukrainian social networks and 6 messengers that were created and launched during the years 2005–2023. By Ukrainian social networks and messengers we mean those platforms that were created by Ukrainians and, for the most part, for Ukrainians.