Abstract

The article examines the spiritual needs of the population, evaluates the possibilities of their satisfaction through the indicator of consumer spending of households on recreation and cultural events. The specificity of the research topic lies in the fact that this indicator only partially reflects the material well-being of the family, not fully showing the satisfaction of its primary needs. At the same time, an assessment of consumer spending on recreation and cultural events gives an idea of the quality of life, the material capabilities of the population capable of spending money on leisure, and the degree of realization of spiritual needs. At the same time, the lack of opportunities for cultural leisure creates the preconditions for the emergence of other, socially maladapted forms of behavior. It has been established that in assessing the spiritual needs of the population, the value orientations and the desire of an individual to join cultural samples, having accumulated and realized their cultural capital, come to the fore. The dynamics of the selected indicator is presented for the period 2010-2018 both in the Russian Federation as a whole and in the regional context. It was determined that consumer spending on recreation and cultural events increased in the Russian Federation as a whole (by 0.9%) and the Republic of Bashkortostan (by 1.6%). On the one hand, the growth of the indicator indicates an increase in the value of the spiritual needs of the population. On the other hand, it testifies to the limited material opportunities of households to spend funds on recreation and cultural events. This may be due to a general decline in the cultural level of the population, devaluation of spiritual values and stereotypes of behavior. A set of measures in the field of spiritual and cultural development of an individual at the federal and regional levels is proposed, including such strategic priorities as an increase in the number of visits to cultural organizations, as well as the development of digital technologies in this area. It was noted that the managerial impact should be aimed at the reconstruction and construction of the cultural and educational infrastructure, its material and technical support, as well as the promotion of talented youth and the training of personnel for this area.

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