Abstract
The purpose of this study is to investigate the influence of motivation for using online badminton lesson content on perceived usefulness, acceptance attitude, and online word of mouth. For this purpose, a study was conducted on 205 adults who had experience using online badminton lesson content. The confirmatory factor analysis results showed χ ²/df=2.577, CFI=.918, TLI=.882, IFI=.920 and RMSEA=.083. As a result of the hypothesis testing, it was confirmed that information seeking and time consumption as motivation for using online badminton lesson content had a positive (+) effect on acceptance attitude and perceived usefulness, while social exchange had a negative (-) relationship. In addition, perceived usefulness showed a positive (+) relationship with online word-of-mouth and spread, and acceptance attitude showed a positive (+) relationship with acceptance of online word-of-mouth, and a significant relationship with online word-of-mouth spread. didn't In the case of online lesson content, overall positive results were confirmed when the reliability and expertise of the information provided were verified, and research in related fields should continue because the influence relationship may appear differently depending on the characteristics of the event.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
