Abstract
This study examines the effect of customers' capability of online product reviews and trust, usefulness, and purchase intention for consumers using e-commerce.
 To this end, using the elaboration possibility model, the theories of central cues and peripheral cues, trust, usefulness, and purchase intention were explained as customer' perceived cabilities, and the relationship between them was verified theoretically and empirically. The proposed research model and developed hypotheses were tested using structural equations modeling based on data collected from 306 customers with experience in e-commerce.
 The results of the study confirm first, the central clue derived a positive (+) effect on usefulness and trust. Second, peripheral cues derived positive (+) effects on usefulness and trust. Last, usefulness and trust derived a positive (+) effect on intention to use.
 The study provides On a theoretical level valuable insights into the consumer's capability that are the base for judging the quality of online reviews in research related to online reviews, which is increasing in recent years. On a practical level, this study has the following implications. Businesses can help consumers check online reviews.but there is also a limitation that the is demographic limited.
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