Abstract
The study aims to identify the specifics of the theories of myth by Umberto Eco and Roland Barthes, as well as the similarity of these theories through a comparative analysis of their philosophical and cultural texts. The paper analyzes the theories of myth by the specified researchers taking into account the following aspects: myth as a special semiotic system; myth integrality, polyfunctionality; myth ideologization; susceptibility of myth to constant semantic metamorphoses, etc. As a result of the study, the thesis that the theories of myth by R. Barthes and U. Eco are isomorphic in all the above-mentioned aspects was substantiated. It was shown that in the theories of both thinkers, myth is seen as a central phenomenon, which is an “open text”, the basis of hyperreality and ideological systems in modern culture.
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