인공지능의 추천 상품에 대한 소비자의 선택과 만족: 선택대안의 수와 인지적 종결욕구의 조절효과

Abstract

This study intends to examine the effect of artificial intelligence’s recommendation on the product choice of consumers as a new source of information in terms of decision-making problems. The result of experiment using spurious artificial intelligence shows that consumers