СТРАХОВИЙ РИНОК УКРАЇНИ У ПЕРІОД ДІЇ ВОЄННОГО СТАНУ: ФІНАНСОВИЙ ТА МАРКЕТИНГОВИЙ АСПЕКТИ

Abstract

The article focuses on the study of modern development trends of the insurance market of Ukraine with an emphasis on the period of martial law. The content of the concept of "insurance market" has been identified and approaches to the interpretation of its essence have been systematized. Theregula-tory basis for the regulation of the insurance market has been developed, in particular, the new Law of Ukraine "On Insurance". A new model of regulation of the NBU has been studied, taking into account the provisions of the European Union directives, the International Principles of the IAIS, and the best international practices. The main requirements of the NBU for the activities of insurance companies and the priority areas of supervision during the period of martial law have been systematized.An analysis of the state and trends in the development of the insurance market has been carried out, in particular: the number of insurance companies and registered insurance contracts, the structure of gross receipts of insurance payments (premiums, contributions), the dynamics of insurance premiums and insurance payments, as well as the costs of marketing insurers. It has been found that in the condi-tions of martial law, the approaches to analysis and the informativeness of the main indicators are being transformed. Indicators of operational activity, marketing costs, the level of capitalization of insurers (that is, the amount of own funds and insurance reserves) are particularly informative in determining market stability. The insurance market experienced the biggest decline at the end of the 1st quarter of 2022. Already by the end of 2022, insurance companies were able to adapt to new operating conditions and the situation stabilized. The main directions of changes in the marketing strategy of insurance com-panies have been determined.The challenges faced by the insurance market during the period of martial law (strengthening of regulatory requirements, coverage of war losses, fulfillment of obligations under voluntary health in-surance contracts, the NBU increased the amount of insurance sums under CMTPLI contracts, insur-ance for Ukrainians who went abroad, difficulties in planning further actions) have been systematized. Attention has been focused on finding ways to neutralize them, as well as on the creation of a compre-hensive system of insurance of military and political risks due to the creation of a special compensation fund or a pool at the state level with the involvement of funds from donors and insurers, including on the basis of public-private partnership.