보행공간에 위치한 쇼 윈도우 디스플레이의 표현특성에 관한 연구 - 서울시 청담동 명품거리를 중심으로 -

Abstract

The pedestrian space has evolved in various forms, and stores located naturally in pedestrian space are showing professional and unique show window displays. Show window displays serve as the first to show the store’s image even if the customer does not enter the store. Therefore, many brand stores regard this as important. They also have a kind of exhibition effect on the pedestrian environment, so they are highly interconnected. However, people’s buying patterns have changed from offline to online. Therefore, people are easily buying products from online stores but they do not visit offline stores directly. This change has caused a number of problems. The biggest problem among them is sluggish sales. This problem causes the closedown of many stores. But this does not just end up close down stores, Even, it can cause aesthetic degradation and safety problems in cities. Therefore, this study looked at the expressive characteristics of show window displays located in pedestrian spaces to activate the pedestrian spaces and identified their associations and significance. In addition, through this study, we propose the problems and improvements in pedestrian space and show window display.