РОЛЬ ПЕРЕГОВОРІВ У ВИРІШЕННІ КОНФЛІКТІВ СЕРЕД ПЕРСОНАЛУ ДЛЯ ДОСЯГНЕННЯ БІЗНЕС-ЦІЛЕЙ ПІДПРИЄМСТВА

Abstract

The article explored the role of negotiations in resolving conflicts among personnel to achieve business goals of the enterprise. The main causes of conflicts in the organizational environment were analyzed, including the diversity of personal interests, values, views and goals of employees, as well as structural and external factors that can cause conflicts. The impact of conflicts on labor productivity, corporate culture and the achievement of the organization’s strategic goals was assessed. In particular, it has been shown that constructive conflict can stimulate creativity and improve decision-making processes, while destructive conflict often leads to lower productivity, higher employee turnover and emotional exhaustion. An understanding of the main types of negotiations (cooperation, compromise, dominance, avoidance, concession) and their effectiveness in various conflict situations was formed. The study found that successful negotiations require following certain stages, including preparation, establishing contacts, discussion, reaching an agreement and evaluating the results. Recommendations were also developed to increase the effectiveness of negotiations, in particular, the use of methods of active listening, building trust, flexible choice of tactics depending on the management situation. The main difficulties that managers may face during negotiations were identified, such as psychological barriers, lack of necessary skills and cultural characteristics. The limitations of negotiation effectiveness were assessed depending on the type of conflict, including conflicts of interest, personality, and structural conflicts. To overcome these challenges, a comprehensive approach was proposed, including the development of skills, overcoming psychological barriers, taking into account cultural characteristics and the use of external assistance. Thus, negotiations are an important tool for improving the effectiveness of conflict management and ensuring the sustainable development of a modern enterprise. Enterprises capable of effectively resolving internal and external conflicts respond better to changes in the market environment, make strategic decisions faster and optimize their resources.