ПРОБЛЕМА ОТЧУЖДЕНИЯ В ЦИФРОВУЮ ЭПОХУ В КОНТЕКСТЕ СИНТЕТИЧЕСКОЙ ПАРАДИГМЫ Д. В. ПИВОВАРОВА

Abstract

Social networks, messengers, online platforms and artificial intelligence have become an integral part of our daily lives. Communication now takes place in hyperreality, through digital mediators, which actualizes the discourse of alienation in modern society. The article analyzes the phenomenon of alienation in the digital age within the framework of the philosophical concept of Daniil Valentinovich Pivovarov. His works on religious ontology and scientific articles on the topic of alienation were chosen as the basis of Professor Pivovarov’s philosophical optics. The main aspects of the ontology of religion developed by D. V. Pivovarov, his ideas about spirituality, consciousness, and the meaning of life allow us to focus on the problem of alienation in the discourse of digitalization. Thus, the study of the phenomenon of alienation through the prism of Pivovarov’s synthetic paradigm became the goal of the research. Alienation in modern society is dynamically developing within the framework of digital communication. The authors consider the current transformations of the information and socio-cultural landscape, their impact on human relations, modes of communication, and self-identification processes. «Digital obesity», imposed standards of successful life, aesthetic and ethical guidelines broadcast through modern media, divergence between offline and online communicative status of a person, as well as trends in the application of artificial intelligence in online communication exacerbate the problem of alienation, as the subject of communication becomes the digital reality itself. The formation of alienation is also influenced by precarization as a new type of employment relationship in the digital society. Lack of stable work and social guarantees, remote forms of employment often lead people to frustration and pessimistic perception of reality. D. V. Pivovarov’s approach to alienation provides valuable tools for analyzing this problem. In his philosophical system, alienation is correlated with the loss of human connection with spirituality in ontic or ontological dimension. The study of alienation in the modern digital society through the prism of D. V. Pivovarov’s philosophy will allow us to understand this problem. V. Pivovarov will make it possible to comprehend the modus operandi of alienation and find ways to overcome it.