Abstract
The current situation on the world markets actualizes the tasks of developing effective measures that contribute to the sustainable development of the regions. Among the development strategies, special attention is paid to the regional policy based on the implementation of the principles of the green economy, in which innovative technologies and projects are successfully developing, generating significant financial flows as a result of the emergence of new markets and environmental friendliness of production activities. The effectiveness of regional economic policy in the context of the implementation of the principles of the green economy is determined not only by the social effect aimed at reducing the negative impact on the environment, reasonable consumption, waste recycling and other results, but also by economic indicators, in particular the return on investment. Attracting deposits for green projects is a very difficult task, one of the solutions of which is the use of socially responsible investment. The article substantiates the use of socially responsible investment tools for the implementation of regional projects in the field of sustainable development and the development of a methodology that allows assessing the effectiveness of local economic policy from the perspective of the implementation of green projects and technologies.
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