사회적 연결은 득인가 실인가: 사회적 연결의 이점과 비용에 관한 연구 동향과 과제

Abstract

Network theory has traditionally focused on social ties as its primary subject of study, investigating patterns of linkages and relationships among actors and the ensuing social structures from various perspectives. This paper reviews the extant literature on both the positive and negative effects of social ties and social networks. It transcends the mainstream research tradition that has predominantly emphasized positive impacts, presenting domestic and international studies that explore the constraints and costs engendered by social ties, including the excessive homogenization they can cause. Specifically, the paper delves into Granovetter’s (1973) “strength of weak ties” theory, Burt’s (1992, 1995) structural hole theory, which addresses both the patterns of connections and relationships between actors and the resultant structures, and Coleman's (1990) concept of network closure, which underscores the overall structure of social networks. In doing so, this paper presents core tenets of these theories and critically evaluates the current state of knowledge as presented in leading domestic and international management and sociology journals. Finally, considering the implications of networks and their social ties for organizational research, alongside the ease with which individuals can now join various networks through the rapid development of online and mobile social networking sites, the paper underscores the importance of focusing on the costs and constraints that actors face when navigating numerous social connections. It also highlights the necessity of being wary of confirmation bias caused by suggestion algorithms embedded in online sites and proposes directions for future research.